Happy Moto Monday Everyone! In my last post, I shared about finding my confidence to pursue my dream, and particularly how the Her Universe Fashion Show helped with that. Her Universe Founder, Ashley Eckstein, has certainly become one of my mentors in this journey, both advising and believing in me every step of the way! She has given me so much great insight and encouragement over the past few years. This year, she even gave me an ad in the Her Universe Fashion Show program!!! While San Diego Comic Con may not be my main demographic, it doesn’t mean that my female riders wouldn’t be in attendance at the show. So I set out to put together an ad to introduce Moto Muse to the SDCC attendees!
Ashley and her team gave me the specs on how much space I would be getting and even mocked up a few rough examples of what I could do. That inspired me to get my layout together, but something was missing. So far all the photography you’ve seen of Moto Muse specific products have been taking my either myself, or my husband. We can certainly snap a decent photo, but I really wanted to put my best foot forward with this opportunity and audience! As luck would have it, Mark Edwards, who is both an amazingly talented photographer and also a dear friend, was visiting the Bay Area. So instead of just grabbing dinner like we had originally planned, I hired Mark to do an impromptu shoot for Moto Muse!
With Mark following in my car, I hopped on my ninja and we headed to the shoot location. I couldn’t have asked for a more perfect day, the sky was beautiful and we had plenty of time to get setup before golden hour. Mark took several amazing shots including one that I felt was just perfect for the ad! I chose one with a fun shot of my bike, San Francisco off in the distance and the light bouncing beautifully off the clouds. After the sun went down, we made it back to my house and he edited the photo and a couple other top picks that night so I could get them into the ad. I put the finishing touches on the ad and turned it in the next morning. I think it came together really well and I was a fun introduction of myself and Moto Muse. It was a creative whirlwind, but also incredibly fun!
I am so excited to be on this journey, bringing Moto Muse to life and sharing my dream and vision for it with the world. That said, I find myself in an immense state of gratitude. To have people like Ashley to believe in me enough to allow me ad space at such a highly attended event. Or Mark, who I knew I could turn to with confidence that we would get not just one, but several amazing photos that could be used to represent Moto Muse. While I am starting small, I am grateful everyday for the strength I receive from the people that believe in what I am doing. I am not alone in this journey, just as we as riders are not alone out there! When People like Ashley and Mark are there to support me, they are also supporting you! I am excited for where I see Moto Muse being able to contribute to the riding community, and am yet again thankful. I could not do this alone.
Find out more about Ashley and her company Her Universe!
Interested in Seeing more of Mark’s work? Check him out at www.markvfx.com!